The strong competition in today's telecom industry forces providers to allocate significant parts of their budget to attracting new customers and retaining existing ones, known as Subscriber Acquisition Costs and Subscriber Retention Costs (SAC/SRC). Forecasting individual customer behavior can help reduce these costs.

Using historical data, Adapticon's Dynamic Data Mining technology extracts relations between customer information and customer behavior, and provides forecasts of individual customer behavior. Based on these forecasts, budgets can be targeted at those customers that are most likely to respond positively to offers. By focusing the  budget where it matters most, SAC/SRC costs can be reduced while at the same time increasing revenues.

Contact us to discuss solutions for your company.